Selling More Music – 12 Ways to Convert Fans Into Buyers

From the outside you look like a very successful independent musician. You’re getting a lot of visitors on MySpace and Facebook. You’ve got enough ‘friends’ to start your own fairly large city. Everyone is raving about your music. You’re being played on Internet radio stations worldwide. So why aren’t you making boatloads of money?

Here are several thoughts, questions and suggestions that will help you find the best ways to get your fans to buy your music and attend your shows:

Visits to your website or social network page are not equal to fans. Stick around long enough and you’ll amass visitors organically. ‘Friends’ are also not the same as real fans if they have never even listened to your music. Find and cater to those people in the masses who really love you and your music — the ones who actually mention individual songs or who reply to your comments. You may want to work to get a few people to spend a lot of money each, rather than a lot of people trickling in a few cents here and there. It will add up quickly.
There is an enormous amount of competition out there. What are you doing to keep people on your website or social network page long enough to make that crucial buying decision? 30- or 60-second samples of your songs often won’t do the trick. Stagnant pictures are often not enough. However, videos of you performing, being interviewed, living life off stage, for example, are all ways to keep people glued to your page or website. Interesting blogs, contests etc. can also do the trick. Engage your visitors long enough to move them from casual onlooker to dedicated fan.
Who you know who your fans really are? Do they have money? Is it disposable income? Some demographics are not as wealthy as others, especially when the economy is depressed. Be sure you are marketing yourself to people who have the money to spend on both downloads and show tickets.
Do you cater to a demographic that buys music online? Some demographics are known to purchase a lot of music online, while others still prefer CDs. Some purchase a lot of ring tones, while others do not. Know your fans and their buying habits.
Do you make it easy for your fans to purchase your music? Is there a link on every one of your social network pages and on your website to purchase music on the spot, or do they have hunt to try to find your music on another website to buy it?
Where are your most ardent fans? If you know this, you can set up your tours to coincide with where your largest and most dedicated fan bases are. You can learn this with surveys and other fan-tracking widgets. Be sure to collect zip codes when your fans sign up for your newsletter, so that you can specifically market to them when you’re going to be performing in their region.
People can listen to music for free all day long. Many are used to not paying for it. So, are you giving them a reason to buy your music? For example, does buying your music enter them in a contest for a grand prize? If they order your CD can they buy an autographed picture, or a t-shirt for 1/2 price? How about offering a couple of free downloads if they buy your CD. You need to convince them that it is worth both their time and money to take their credit card out and spend their hard earned money on your music. Always give them more value than they are paying for!
Are you building relationships with your fans, or are they just numbers to you? Do you have a newsletter that you send out monthly to your fans? Do they know more about you than just what you sound like? Are your communications robot-like, or do you actually carry on a dialogue with your fans? Do you have candid videos or photos or is everything ‘professional’? Fans want to get to know you. They want to feel like an ‘insider’ — a real friend — not just another email address.
Are you touring? People love to buy music from acts that they have seen. They buy a reminder of the experience. Touring helps you create a buzz! This is especially true if you perform a lot in just a few select regions rather than scattered all over. By returning to regions every few months, you give your new fans a chance to show off their ‘find’ and bring their friends to see you. The cycle repeats itself each time you return, to the point where eventually you have enough fans in each area to move up to bigger and higher-paying venues!
Are you giving people reasons to buy now rather than later? For example, can you offer a limited pressing of a CD? An example would be, “We are only selling 500 copies of this CD with this cover and an autographed insert.” There’s a reason why infomercials have that famous line… “Order in the next 10 minutes and you’ll also get___”
Is your music priced to sell? Would you rather sell 5,000 CDs at $10 each and make $50,000, or 1000 CDs at $15 and make $15,000? Do you want 200 people to buy a $10 ticket to your show to clear $2,000, or 50 people to buy a $25 ticket to clear $1,250? Remember that 200 fans at a show will enable you to sell 4 times the CDs and merchandise after the show! Know what your fans are willing and able to pay.
Are you creating anticipation in advance for your new music, or are you just putting it out there when the recording is done? Are you counting on your ‘friends’ to return to your site on their own to see if you’re released new music, or are you driving them there to hear something they’ve been anxiously waiting for? Are you feeding them ‘sneak peaks’ of your newest music? There is a reason why you see commercials for movies that won’t be in theaters for another month. It’s all about building the excitement and anticipation.

The bottom line is that there are thousands of independent musicians trying to sell their music to the same people you are. Your job is to give your fans a reason to buy your music and merchandise instead of or in addition to someone else’s. Get creative. Engage them enough that they want to take something with them when they leave your gig or website!

Music Promotion Companies – Don’t Get Ripped Off!

Music promotion companies are great for bands who have a little bit of a marketing budget. You can get more fans and more success without having to spend hours and hours every day in front of the computer spamming the social networks and record companies.

I think it’s a crime that so many musicians spend two to three hours a day promoting their music, then spend only an hour a week actually producing any songs.

There is a little sum I like to do that keeps me on track with my music marketing. It goes like this…

Spend 80% of your time making music.

Spend 20% of your time marketing music.

The 20% may be two hours a week talking and working with music promotion companies creating a marketing plan.

Making better and better music is like rocket fuel for all your marketing efforts because suddenly people will be falling in love with what you do and the real fans will start rolling in.

I have a dream….

Let’s say you’re in a band with four other dudes…

Now you go to them and say you have an idea that if you all put in $300 a month, you could employ a music promotion company. This will help you play bigger and bigger shows and easily pay the costs.

It will be a hard sell, but if you can pull it off you will be able to hire one of the great music promotion companies out there.

But what will they do for you?

– Radio Promotion: Now your music will be blasted out and promoted to all the top national and local stations.

– Online Music Magazines and Ezines: There are too many to count and it would take you hours to do this yourself.

– Blogs: Some people call them the new A&R, and your music promotion companies will have a big list.

– Directories: Full of fans looking for new music.

– Music Podcasts: Another great place to pick up new fans.

– Indie Record Labels: Get a small deal then move to a major. Works like magic!

How to Promote Music on the Internet Using Facebook

In this article I want to show you how to promote music on the Internet using the biggest website online.

You might be thinking Google, but would you be surprised to hear that Facebook now gets more monthly views than the mighty Google! Plus the users stay on the site ten times longer because they are all very busy spying on on their ex boyfriends and girlfriends;-)

With this knowledge in mind we need to develop an effective Internet marketing plan to tap into that traffic and get new fans to our website.

The problem with marketing anything on Facebook is that people see it as a safe haven from all the other marketing hype online, and if you go in there with all guns blazing you will totally ruin your image and people with think you suck.

Always keep in mind that the most effective way to promote your music on the Internet is to get people to ‘LIKE’ something you put out there. But they will only do that if your stuff is really really good.


So most of you know how this works…and have probably done a little yourself.

You go into myspace trying to learn how to promote music on the Internet and you see all these bands friending you because you like Michael Jackson…

…so you give it a try yourself.

You jump onto another bands fan list and start adding 400 new friends a day…

…and then wonder why none of then want to listen to your music?

The problem is that none of them asked to hear from you, and they don’t give a sh@* about what your doing!

Now you could try that same tactic on Facebook. You find your favorite band and then try and friend all the people on their fan page.

Two thing will happen:

1. None of them will except you because they have never heard of you.
2. Facebook will boot you out faster than you can say “I’m a spammer”.

So here are a few steps to get your music marketing going on Facebook:

* Set up the iLike app on your fan page. Over 200 million users.
* Use Reverb Nation: This will allow you to set up a widget on your fan page that can capture your fan details and also offer them your music for sell.
* Invite all your friends and family to your fan page and ask them to ‘like’ it. This will start a small viral trickle.
* Ask your fans to add your music player to their profile.
* Another great way to promote your own music on the Internet is to become friends with other bands and promote each other so that you both get new fans.
* Set up your twitter and blog feed to automatically update your fan page.
* Install the good causes application.

Final thoughts.

This is just the tip of the iceberg and there are a whole bunch more ways to promote music on the Internet using Facebook and all the other social networks.

But I have a rule about marketing that goes like this….

You should go where the most people are i.e. Facebook, and you should use simple marketing tactics that have been proven to work.

Make a habit and work on it everyday.

Marketing Your Music Online – Music Branding Like a Jedi!

The best way to go about marketing your music online is to work out a simple plan and then stick with it every day. This will build momentum and overtime you will have more fans than you ever thought possible.

Most musicians try loads of different music branding tactics when they first start out. From ads on Google to spamming people on MySpace, but because they don’t get overnight success (or even success in a few weeks) they think it’s all broken and move onto something else.

This is were you need to be clever and think like Jedi because there is a secret that EVERYONE is missing…

The big secret that successful music marketers know is that creating momentum is all about consistent daily effort and with that Jedi mindset you can make absolutely any promotional method work.

With that in mind I want to give you a check list for your new marketing your music online mindset:

1. The music is most important – spend 80% of your time making the best music you can and then add a little marketing. This will be the secret sauce for your music branding efforts because suddenly you will have music people want to listen to.

2. Choose one weapon and stick to it – this is how you will get fans to your website and you want to only focus very tightly on one area where you know your fans hand out. Your options are:

– iTunes podcasts
– YouTube videos
– Twitter
– Blogging
– EzineArticles
– Google ads
– Facebook pages
– MySpace
– Reverb nation
– Live gigs

3. Master you weapon – we have chosen our traffic source, now you want to sign up for a Google alerts account and then track you traffic platform plus the word “marketing”. So for instance if you were doing Twitter you would track “Twitter marketing”.

You will now get daily emails about all the twitter marketing content on the Internet and you can become the undisputed Jedi Master of your niche;-)

4. Collect fans – now that you have fans coming to your site you want to capture the email addresses of as many as you can. This is ESSENTIAL if you want to build a proper fan base.

5. Be Santa – everyone is always happy when Santa shows up because he brings us great gifts for nothing. You want your fans to feel the same way about you. Provide them with great free stuff and they will love you forever.

Once you have 1000 loyal fans, income generation will be a piece of cake.

Final thoughts.

That’s it guys, 5 step to give you the kind of success that you see all these other famous musicians getting. Now it’s up to you to be consistent and put the plan into action.

Good luck.

Music Marketing Companies Vs DIY Music Promotion – Fight!

In this post I want to talk to you about how hiring music marketing companies can be a great idea for your music career, if you can get together a little bit of a budget.

Now I’m not saying that doing music marketing on you own is a bad thing, and if you have ever read my blog you will now that I post up information every day about how to get new fans with sneaky marketing methods.

The only problem is that it all takes so much time and I see a lot of so called bands spending four hours a day spamming the Internet about their crappy music, when if they just gave a little bit of time to writing songs all their marketing efforts would be easier because they would have something good to promote! Sorry rant over. 😉


So let’s say you can convince the rest of your band to pay $100 each a month to hire a company to get you some press.

First you would have to make sure that you are working with one of the good music marketing companies, because there are a lot of scammers out there. But at that point you would be in a great position of not having to try and juggle all your marketing and songwriting. You could just focus on the music.

I recommend that you do you own music marketing for a year so that you know how it works and can still offers ideas. But once you hire a music PR person you get all your marketing done in a fraction of the time.

And if they are any good the new fans and music sales will start to pay their fee in a few months.

Final thought.

I hope you go something from this article. I had to get this off my chest because it’s something that I think people should be thinking about rather than blinding spending hours and hours everyday friending people on MySpace.


I sometimes find it helps to sit back and say “if I put my whole marketing system in the bin how could I rebuild it to work better?”

Good luck.

Publishing – The Real Money in Music

Have you ever wondered how is it that an artist could not sell a lot of records and yet still have a jaguar in their driveway? Expensive car and a house to match. Must be the life. Either their going to be really broke in the near future, or their really smart when it came to their business in music.

Today I’m going to tell you a secret that’s been under everyone’s noses for a very long time and the only people who know about it are the one’s actually doing it. What is this all mighty secret you ask? Music publishing. That’s right. One song could make you hundreds of thousands of dollars. If it’s big enough, maybe even millions. Don’t believe me? Ask Usher Raymond how much money he’s STILL making off of “Yea.” You know that hot joint produced by Lil’ Jon featuring Ludacris off of “Confessions?” It’s not getting as many radio plays as it was, but I’m sure every once in a while you hear it some time or another. So what does this have to do with publishing you ask? Well, I’m about to tell you.

No fat all, beef here so we won’t waste each others’ time. Every time “Yea” by Usher Raymond was played, he was paid. Seriously, if you know at least a little about the music business, you know that there is a such thing as PROs (Performance Rights Organizations) whose jobs are to make sure artists are paid for their music used whenever the general public is involved. Now the fee depends on where and how the music is used. The bigger the broadcast, the bigger the payment. The larger the usage volume, the bigger the payment. For example, if Hot 97 used the song for an average of ten times a day, then you’re looking at a pretty heavy payment after a few months(we’re talking five to six figures). Thing is, that is only one radio station. With thousands in the country who knows how much someone could make. Oh, this goldmine doesn’t stop there. Publishing spans to commercials, television shows, and movies. On top of that, everything mentioned will also includes the internet(internet radio, internet sitcoms, etc). Anytime your music is used you’re entitled to compensation.

Unlimited Music Downloads – What Goodies Are In Store For You?

Unlimited music downloads are readily available today through dozens of music stores. Technology has progressed so fast that popping over to music CD shops to purchase full albums seems like a scene that took place decades ago. Today, you need not buy the whole album if you only like one particular song. You can always download it.

When downloading music online, there are plenty of choices available. There are the music sharing sites that make their songs free to listen, and also established mainstream music companies. You get record labels, underground music from unknown bands and aspiring singers, multi-genres and songs in multiple formats. Talking about music, you really have many options.

If a site offers unlimited music downloads, it is a site worth considering. But since there are dozens of these on the internet, it makes perfect sense to consider and compare them carefully. Before you begin shopping around, decide what kind of music you want to get and then browse the catalogue on the site to see if they do have that.

Say you are looking for soundtracks for the latest Hollywood hit, and then you need to join one that provides that. The beauty of many sites today is that they saw the demand for various genres and now offer them of all genres across universal languages.

At the same time, you get to choose whether you want them free, pay per download or subscribe for a monthly, yearly or lifetime membership. Free services are the worst lot and do not expect any service or quality from there. You could also expose your computer to corrupted files that can damage your PC, slow transfer speeds, viruses and malware attacks. Make sure you go for the paid music downloading services if you want professional service.

Paid membership sites now offer unlimited music downloads. For a price lower than $49.99, you are entitled to endless access to their song database. You can download them anytime and at anywhere on this planet. There are simple tutorials and in some cases, video tutorials to guide you along to download music on the internet. Plus, you get helpful and professional technical support when you use the more reputable services.

All One Needs to Learn About Royalty Free Music Usage

All one needs to learn about Royalty Free Music usage.

The Internet marketers are increasingly opting for using royalty free music as a part of trade promotion. This is more advantageous than using paid sound clips and music. It can be re-used without facing any legal hassle. Obtaining royalty free music is not too difficult either. Students who need unique sound clips for using in their school or college projects can also use these sound clips.

This is alternatively known as buyout music. This can be licensed in return of a single payment. However some companies have put a restriction on the number of times a royalty free music clip can be used. This is subject to license agreement. Still, it is way better than costly copyright protected music.

As a matter of fact, Royalty Free music comes with the assurance of legality. You can use it for business promotions without violating law. Finding royalty free music is not hard as there are a number of search engines. Some sites that sell royalty free music lets users preview clips before download or purchase.

Various types of royalty free sound clips are available in the web. Different companies deal with different kind of products and they need to select sound clips accordingly. One can find everything from animal sounds to nature sounds in the web.

One can also use the royalty free music in his blog sites, social networking profiles and websites other than commercial use. As a purchaser of this music and sound clips, a person enjoys the right to modify and edit the sound clips. This is the opposite of copyrighted audio tracks. Even when a person pays for buying a copyrighted audio clip he is not permitted to make copies and edit it as per his desire in the most of cases.

There are a number of web sites that offer a lot of royalty free soundtracks for people. A person can search using the popular search engines and can compare these sites before zeroing in on a particular one. It would be a nice idea to ask one’s friends and colleagues for finding an ideal royalty free music download site.

Move to the Music: How Fast-Paced Music During Workouts Deliver Unexpected Results

Did you know that when you find the right beat for exercising, you subconsciously perform better?

Think about it. How many people do you see using their iPods, phones or MP3 players at the gym? Many gyms offer a place to plug in your music device to charge, so you can listen without draining your battery while you exercise.

What is it about audio stimulation that promotes productivity and more effective work outs?

Studies show that listening to music causes subconscious reaction, which allows you to distract yourself from the daily stressors, any physical or emotional pain, rechanneling your mindset and synchronizing with the beat in the music. A London research reviewer for Brunel Universal was quoted in a 2012 Scientific American™ [1] article noting that music can have a synonymous effect to a drug that boosts performance. Instead of being illegal and detrimental to your overall health like steroids are, music is a healthy way to get a boost.

Music and exercise work together in two ways: speed-or tempo-and rhythm response.

Have you noticed most exercise tutorials use moderate to fast beat with resonating bass, similar to that of club house music?

There is a reason why fitness gyms and clubs feature house music. Simply-it is to get you up and moving! Music’s rhythm usually evokes a rhythmic response from people. For most, it is a shoulder roll, hip or head swing, foot tap or finger drum to the music’s beat. When playlist slowly increases in its beat, most people will react by moving faster. Podrunner offers free mix playlists, which are popular with gym users. The DJ behind the mixes delivers high energy, hour-long workout music. He attributes this to involving your brain and how music puts an individual into a different realm of thinking. An excerpt [2] of DJ Steven Boyett’s blog is below:

“Music nonstop, fixed-BPM [beats per minute]… [added to]… a psychological — or possibly neurological — component [is] basically inducing a trancelike state… If your attention is involved in relatively repetitious music, you aren’t as concerned with fatigue or resource depletion. Naturally you don’t want to ignore these things, but neither do you want awareness of them to be at the forefront of your experience.”

Information About Music Online

Using the internet to find music you like to listen to and build your music collection in any style of music is an easy and affordable way to add to your music library as you can easily burn your own CD’s or download mp3’s to your iPod or other music player. It is also a great way to find out about current and new artists, new album and single releases, get free lyrics and find free music downloads. The popular free iTunes software and music library allows you to create your own music library, find TV shows, podcasts and get free music downloads and for only $0.99 a song download you cannot really go wrong. Plus there are a lot of websites online where you can find free music videos and mp3 downloads like YouTube, MySpace, Rawkus, CDBaby, Soundclick and so many others.

What does this mean for the future of music? With the everyday consumer buying on average 2 new music albums a month this could have an effect on the music industry but most shops like Virgin, HMV and other well known music retail shops also have online websites which offer even more discounts and sometimes a music community so the music lovers using the internet can only boost music sales.

The internet is also a good place for independent artists without a major record label to upload and promote their music. There are a lot of independent music websites where you can create your own profile, update fans with your news and even sell your own music. The royalty companies like ASCAP, PRS, Harry Fox and BMI also have internet music licenses you can get so that you receive royalties and commissions for all music plays on internet radio stations, and for any music downloads and mp3 or CD sales.

You can even make your own music by buying and downloading music production and creation software you find online to your PC or laptop and if you have a good sound card and microphone you can make and record your own music and beats very easily. In fact, you can find hundreds of free loops and backing tracks you can download and even license for commercial use making it easy for the music producer and songwriter to make their own music.

And if you want to learn about music, study an instrument or get advice on the music industry you can do a search on the internet and find so much free and useful information in articles and on music websites and blogs.

Does this take away the traditional way of making and playing music for the musician? Some think so but you can look at it like this; the internet has opened up the whole globe to us and you can make good music contacts from all over the world and build your own worldwide fan base just by promoting your music online. Music you may never have even heard of has become easily available and the whole music scene and industry has benefited and grown because of internet and satellite communications.

You can see then that using the internet connects music lovers around the world and Cyber Technology has made it easier for the songwriter and musician to create and record their own music. Plus it opens doors for the independent music artist and also increases exposure for major record label artists so that they can build their fan base and sell more of their music.